#TLIF


MARKETING

The London Illustration Fair is an annual event that takes place in London and celebrates the local illustration and art community. Exhibitions, classes, parties and other related content are part of the event. Anyone can submit as exhibitors and it’s open for everyone to visit with a nominal fee.
fliers and brochures
The brief asked for a full marketing theme and produces derived from last years design theme. The fair’s branding is abstract illustrative, colorful and recognizable, and I decided to push it farther with extra contrasting visuals and playfulness.
The required deliverables were full print and digital contents.
This project was part of my studying but the fair is real, feel free to visit them at: http://www.thelondonillustrationfair.co.uk

Target audience

The campaign’s target audience are ordinary people who live among us, but hide their drug addiction.  Ages 18-30, living in Israel.

DESIGN

Event logo

the london illustration fair logo color
the london illustration fair logo black

Palette

ebbd3f
64dfe8
c2daff
ff30a9
319974
bf6c67
ff2c36
eae7de

Font

Futura PT Light

Futura PT Cond Medium

DIGITAL

Instagram Post

instagram post
instagram post

Instagram Story

instagram story screens
story screens

E-mail signature and banner

Facebook (profile and cover photos)

PRINT

Poster

poster

Rollup

rollup in a fair

Tickets

tickets

Name tag

name tags

Flyer

fliers

Brochure

brochures