The project’s goal was to design a 40-item product catalog that showcased the brand’s upcoming collection before production, with a flexible, consistent layout allowing new products to be easily added as the line expands. The design also needed to reflect the existing logo and basic brand identity developed in advance.
Since the products were still in development, partial photos were received from suppliers (individual elements such as pots, chains, etc.) and additional items were photographed from the existing inventory. Using Photoshop and AI-based image generation, these materials were transformed into realistic product visualizations — first as isolated items, then as lifestyle mockups.
The catalog was designed in InDesign with a clear hierarchy and grid system, combining photography with product details. Color choices aligned with the existing logo and identity, creating a cohesive, professional presentation that allowed the brand to showcase its collection before manufacturing.
The design was imported into Canva as an online catalog, with the final (hidden) page serving as a template to easily add new products and updates in the future.
