WOOF-IT is a start-up company located in Israel, it invented a product that can translate dogs with credibility and reliability. The company relies on research and the product was made in cooperation with experts in several relevant fields.

The main purpose of the company is to help the owner understand better what its pet wants, feels, and thinks. Over all WOOF-IT aims to improve the communication between the owner and it’s dog.

The brand core values are warmth, communication and reliability.